Linya Int’l supports DENZA, a joint venture between BYD and Daimler building up this new brand for the Chinese EV-market. We support the client from the initial planning stage through the first communication steps until the market entry and beyond these. Furthermore we delivered high quality market analysis, in-depth customer research and a comprehensive picture of the market environment. Based on this research we developed a stable brand positioning in regards to the  company’s strengths as well as to the market desires.