Over the last 10 years we lead a wide variety of Future Research Studies for the RD/RCU Society and Technology Research Group of Daimler AG in China.

Starting with fundamental China research  in terms of market and consumer intelligence in the early 2000’s, we have been gone deeper and deeper into the Chinese (automotive) culture in the last years.

The research projects do not only cover trend analysis and scenario analysis projects but also scouting, monitoring and scanning China’s societal developments and state-of-the-art Chinese design-esthetics.