Linya International

Establishing New Perspectives

Linya International is a strategic research consultancy based in Shanghai and Berlin.

We create meaningful insights, strategic foresights and branding strategies for China and beyond.

Since 2004.

Meaningful Insights

We provide organizations with deep and meaningful insights into specific market and customer intelligence to support the key decision making process, both in the Chinese and German market. Through our numerous research projects in the last ten years we gained an extensive expertise in helping companies not only to identify but also to prioritize and to seize opportunities for their business.

Strategic Foresights

Foresight is the capacity to think systematically about the future to inform today’s decision making. By using the scenario thinking approach we offer a way to face up the threats and opportunities of the future, and to their potential impact upon the organization. Thinking in possible futures and scenarios enables our clients to make future-proof decisions, to identify blind spots and uncertainties, and to develop long-term strategies.

Branding Strategies

We consult our clients in terms of their marketing and branding strategy, ranging from go-to-market strategies to brand building strategies for introduction of a whole new brand. In the process we benefit not only from our long-standing experience on the Chinese market but also from our strong network of international experts with the significant experience in the fields of marketing and branding.


Selected Projects
Daimler – Future Watch

Daimler – Future Watch

Dr. Hauschka – Go-to-Market Strategy

Dr. Hauschka – Go-to-Market Strategy

Miele – Future Brand Sensor

Miele – Future Brand Sensor

Denza – Branding Strategy

Denza – Branding Strategy



We are constantly looking for new talents who are willing to support our German-Chinese tandem teams. We pay attention to and foster esteem among ourselves, since the input contribution of each team member can be essential for the success of the project. Shallow hierarchies, teamwork, trust-based working hours, personal responsibility, flexibility and readiness for action are our creed.

Although there is actually no vacancy at the present time, we are always pleased to receive your speculative application

Send Us Your Application

Strategic Partner

Atelier Markgraph is one of the internationally most acclaimed agencies for spatial communication. They design temporary and permanent experiences that transcend conventional limitations. Temporary spaces that make a lasting impression. Long-term clients are among others Mercedes-Benz, Viessmann and Deutsche Telekom. The agency is able to handle big and complex projects and is specialized in shaping brands on face-to-face platforms.

Contact Us



Linya Int’l Strategic Foresight | 林亚国际实业(德国)有限公司

# 204, “1930 Creative Garden”

244 Liaoning Road, Hongkou

200080 Shanghai, China

中国上海市 200080 虹口区



Linya International GmbH

Torstrasse 49,

D-10119 Berlin,


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