We provide organizations with deep and meaningful insights into specific market and customer intelligence to support the key decision making process, both in the Chinese and German market. Through our numerous research projects in the last ten years we gained an extensive expertise in helping companies not only to identify but also to prioritize and to seize opportunities for their business.
Foresight is the capacity to think systematically about the future to inform today’s decision making. By using the scenario thinking approach we offer a way to face up the threats and opportunities of the future, and to their potential impact upon the organization. Thinking in possible futures and scenarios enables our clients to make future-proof decisions, to identify blind spots and uncertainties, and to develop long-term strategies.
We consult our clients in terms of their marketing and branding strategy, ranging from go-to-market strategies to brand building strategies for introduction of a whole new brand. In the process we benefit not only from our long-standing experience on the Chinese market but also from our strong network of international experts with the significant experience in the fields of marketing and branding.